H & M Conscious Campaign

This H & M Conscious Campaign is exciting. I love the patterns, the lace and the "Empire State of Mind" for some of the pieces. I can see using many of these pieces in a photo shoot for a regal fashion story. What do you think?

                   Source: H & M

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Beyonce` X H&M

Queen B, King B, mother of the B:Hive, Mrs. Carter; Beyonce` is at it for 2013 and she is hitting it hard.  From the tour to the "Bow Bown/I Been On" song and now the released info of the collab with heavy hitter retailer H&M, she is on a roll.  Beyonce' will be one of the driving forces for H&M's summer campaign featuring pieces inspired by her personal style; DOPE. There will be both a print campaign and a commercial. 25% of the sales will be donated to H&M for Water, an intiative with WaterAid.

Source: H&M Life

H&M Conscious Exclusive

I can't wait until April to hit H&M stores for these bad babies!