Queen B, King B, mother of the B:Hive, Mrs. Carter; Beyonce` is at it for 2013 and she is hitting it hard. From the tour to the "Bow Bown/I Been On" song and now the released info of the collab with heavy hitter retailer H&M, she is on a roll. Beyonce' will be one of the driving forces for H&M's summer campaign featuring pieces inspired by her personal style; DOPE. There will be both a print campaign and a commercial. 25% of the sales will be donated to H&M for Water, an intiative with WaterAid.
Source: H&M Life
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