Friday, December 20, 2013

Kanye X Adidas


It is the morning after I saw Kanye West "Yeezus" in concert and I must say, I was a bit afraid of the performance and perception of religion by Kanye.  I know the man is gifted, educated and loved amongst a lot of musically inclined individuals, but I just could not sit and watch his performance.  Yes, I photographed portions of the show because I was just so "out-done" by him having the Virgin Mary on stage and him performing under a light as if he was sent from heaven.  He had on a mask the entire show, which I am really curious to why he is now this "masked performer" (hence the photo above).  I guess we were warned by hisbehavior and song "Jesus Walks".The dancers raised him up as if he was Jesus, they bowed down to him as if he was Lord. The dancers onstage made very slow movements and were dressed in all white garb with their faces also masked the entire show. 

With that being said, Ye' is coming out with a clothing line, which will be born from a collaboration of himself and Adidas.  The clothing line is set to release in September 2014, selling men's and women's sportswear along with standalone pop-up shops. I wonder what the print screens on the shirts will say and the questions of if it will sell, well that is a no brainer.

Source: Hypetrak

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